Harry & David Gets Hungrier
Recent acquisitions add value and refine focus for an iconic brand

By
Joe Keenan
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In addition to the customer acquisition benefits Harry & David gained from the two acquisitions, it also stands to prosper from the expanded product assortment. The Wolferman’s purchase lets Harry & David leverage its existing bakery production facilities with the breakfast breads and pastries offered in the Wolferman’s catalog. With Cushman’s, Harry & David broadens its fruit selection, becoming a stronger player in the citrus fruit market.
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