Harry & David Gets Hungrier

“These acquisitions give Harry & David the opportunity to leverage its platform among additional brands and market segments,” says Donn Rappaport, chairman/CEO of American List Counsel, whose firm has handled customer acquisition and data management on behalf of Harry & David for more than 25 years. “It gives the company the opportunity to speak to a larger database, model against a larger database and expand its offerings on a real knowledge-based platform to a wider market.”