Harry & David Gets Hungrier

“There’s a very dedicated and talented team that’s assigned to making sure our presentation is as consistent with the quality of the product as possible,” he says regarding the creative.

Among the creative challenges Harry & David faces is creating a catalog that makes people want to order food through the mail. To help accommodate the specialized skills and needs of food stylists and food photographers, Harry & David built its own photography studio at its headquarters. The company occasionally contracts with freelance art directors and copywriters to provide fresh ideas or to work on special projects.