Question of the Week: Does Cyber Monday Matter?

By Melissa Campanelli

Some industry insiders believe Cyber Monday may have lost its oomph, however. According to Forbes, smart retailers this year noticed that the days before Cyber Monday were active shopping days and as a result ran pre-Cyber Monday sales, pre-Black Friday sales and Thanksgiving Day sales. The strategy worked. Black Friday weekend retail sales came in at $59.1 billion. But will these purchases cannibalize Cyber Monday sales?

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Melissa Campanelli Author's page Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.