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Joe Keenan
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Paul%20Fredrick<%2Fa>,%20a%20cross-channel%20retailer%20of%20men's%20tailored%20clothing%20and%20accessories,%20is%20returning%20to%20its%20roots%20as%20an%20old-school%20direct%20marketer%20to%20acquire%20new%20customers%20—%20albeit%20in%20a%20slightly%20different%20medium.%0D%0A%0D%0Ahttps%3A%2F%2Fwww.mytotalretail.com%2Farticle%2Fpaul-fredrick-uses-drtv-recruit-new-customers-418011%2F" target="_blank" class="email" data-post-id="9424" type="icon_link">
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Paul Fredrick has seen favorable results from its prospecting efforts via DRTV, reports Drayer. In fact, the results so far are mimicking what the brand saw from its initial 2001 print campaign, including many new customers. The difference is that today's DRTV customers come at a cheaper price.
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- Companies:
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- People:
- Paul Fredrick
- Scott Drayer
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Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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