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Scott Kluth
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5. Offer free shipping coupons. With shipping costs constantly on the rise, consumers often take advantage of free shipping coupons, particularly for sites that would normally charge in excess of $6 in shipping fees. If the shipping is free, shoppers may add more items to their orders.
6. Reel in new customers with bigger incentives. Since new customers typically have larger orders than repeat customers, entice them with greater discounts. Offer new customers 15 percent discounts; offer repeat shoppers 10 percent off.
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