By
Scott Kluth
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Sites with average orders in excess of $100 find coupons offering a percentage discount, such as 10 percent off $100 or more, often perform better. Coupons that provide discounts with a low minimum purchase threshold, such as $5 off a $15 purchase, or even no minimum at all, such as $10 off any order, consistently result in high conversion and click-though rates.
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