By
Scott Kluth
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2. Avoid Os, 0s, ls and 1s. Coupon codes should be short and simple. Avoid using characters that can be misinterpreted, such as the number 0 and the letter O or letter l and the number 1.
3. Know when to offer flat rate discounts vs. percentage discounts. Coupons offering a flat rate discount in dollars, such as a $10 off purchases of $50 or more, tend to attract more clicks and have better conversion rates for sites with average orders below $100.
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