One Online Hiccup Sends Consumers to Your Competitors
Forty percent of online consumers would abandon a transaction when experiencing problems on an e-commerce Web site, according to a recent survey by online customer experience management solutions provider TeaLeaf and market research firm Harris Interactive. Nearly one-third of those consumers would turn to a competitor while 7 percent would abandon the endeavor entirely, the survey revealed. The top problems that online consumers said would cause them to turn to competitors are,
* Incorrect information or lack of adequate information on a Web site, cited by 41 percent of respondents;
* Difficulty navigating the Web site, cited by 37 percent;
* Inability to complete the transaction due to an endless loop, cited by 36 percent; and
* Being automatically kicked off the page, cited by 25 percent.
For more from the survey, visit http://www.tealeaf.com/news/press_releases/2006/0925.asp