Well Done Deals: Focus on Niche Cataloging

This past year has seen a small, niche food purveyor begin its slow rise out of anonymity. Mackenzie Limited, a catalog of primarily high-end imported seafood, has struck two interesting deals. It acquired the consumer mail-order business of a domestic seafood supplier, and it signed a licensing and fulfillment deal with a seafood restaurant chain. Here’s the inside story on a catalog company that’s emerging onto the industry’s radar screen.