New and Noteworthy Options for Catalog Papers
Increased postal rates, demand for more environmentally friendly paper and a tough economic forecast are just a few factors spurring paper companies to release new stock options for catalogers. As you look toward your next paper contract period, keep in mind a few of the following choices.
Glare Guard; Expanded Weight Range
Sappi recently introduced two paper lines:
• Somerset Satin, a non-gloss finish, has a surface that resembles a matte stock when printing text, but acts like a gloss coated stock when printing four-color photography or illustration. The contrast between the text and illustrated areas gives the appearance of a spot gloss varnish, says Trudie Larrabee, Sappi’s catalog manager.
Moreover, the paper’s surface is refractive and diffuses rather than reflects light. “So it relieves the reader of having to constantly adjust the angle of a catalog to move the ‘stripe’ of glare out of the way,” Larrabee explains.
She recommends Somerset Satin for catalogers offering merchandise that’s best presented in a warm, non-gloss setting (e.g., soft bedding, home furnishings).
Somerset Satin is available in 45- to 80-lb text weights.
• Belgrade is a coated, #4, groundwood free-grade with high optics. In light of increased postal rates, Belgrade’s weight range has expanded to include 38-lb and 48-lb options, says Larrabee. Belgrade’s blue-white optical package also makes it an appealing stock for fashion catalogers, she adds.
For more information, call (914) 696-5537 or visit www.sappi.com.
Multifaceted Paper Options
Each of the stock options listed below from Domtar boasts a blue-white shade for print contrast and an acid-free manufacturing process that prevents yellowing. Moreover, each is made with up to 20 percent post-consumer content.
For more information, call (800) 6-DOMTAR or visit www.domtar.com.
Good for Mini-catalogs, Mailers
Soon to come from Nexfor Fraser Papers is Bridge Opaque, a blended, high-brightness catalog sheet that combines the qualities of sulfite and groundwood fiber.