Multichannel Marketing: Streamline In-store Pickup of Merchandise Purchased Online

Customers like the convenience of ordering merchandise online and picking it up at their local stores, says Lauren Freedman, president of the e-tailing group, a Chicago-based consultancy that provides e-commerce merchandising solutions.

“As online shopping continues to become more mainstream, we believe that delivering a cohesive, multichannel shopping experience is essential,” she says. To that end, the e-tailing group offers the following checklist to multichannel retailers offering in-store pickup of items ordered on the Internet.