
By
Joe Keenan
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PROBLEM: Mountain Equipment Co-Op (MEC), a cross-channel retailer of outdoor gear and apparel, wanted to increase its web sales.
SOLUTION: Hired a third-party provider of testing and personalization products for online retailers.
RESULTS: MEC's conversion rates and web revenues have increased since it began conducting optimization testing on its site nearly three years ago.
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- People:
- Bob Hermanutz
- Places:
- Canada

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