Marketing into Scandinavia (503 words)

Catalogers interested in the Scandinavian region should realize that in addition to mailing lists, magazine inserts produce solid response rates. And these are more accessible, as many magazines do not rent their lists but will accept inserts.

Sweden

In Sweden, data access is guaranteed by the Swedish Constitution. The data available is inexpensive by global standards and the quality is so high that the major compiled databases offer a $13 refund for every undeliverable if a mailing receives more than a 5-percent undeliverable rate. To date, no one has ever needed a refund. One of these compiled databases is SPAR, the governmental tax database that contains all 8,906,569 residents of Sweden. It is available for rent with selects such as gender, age, income, wealth, property ownership, parents, children and post code.