Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Some companies offer a little extra vacation time, others a creative work environment with flexible

_ Internet giant urged to clean house and ban all cetacean products WASHINGTON, Feb. 21, 2012 /PRNewswire-USNewswire/ -- Internet marketplace giant is today called on to stop supporting commercial whaling by immediately and permanently banning the sale of all products from whales, dolphins and porpoises (collectively known as "cetaceans").'s Unpalatable Profits, a new report by the Environmental Investigation Agency, launched in co-operation with Humane Society International, reveals that Amazon Japan, the wholly owned subsidiary of Amazon Inc., sells more than a hundred cetacean food products. In December 2011, 147 whale products were found for sale on Amazon

Focus On: Merchandising & Creative The year was 1943. World War II was raging across Europe. Norway was occupied by Germany. The Nazis needed access to open ocean and the deep-water fjords to shelter their great ships. Next door, Sweden remained neutral and relatively untouched by the conflict. In the town of Elmtaryd, Sweden, in the parish of Agunnaryd, an ambitious 17-year-old boy named Ingvar Kamprad traveled from farm to farm selling seeds from a box on the back of his bicycle. He had other items to sell—fountain pens, pencils and matches—but couldn’t inventory them all on a bicycle. So he hit on

By Lisa Yorgey With their small populations, the countries of Scandinavia—Sweden, Norway, Finland and Iceland—have been largely overlooked by U.S. direct marketing companies. European companies that have been more active in this region have achieved excellent results. Former Yves Rocher CEO for Europe Dan Bryzokoupil says that "of the 88 countries Yves Rocher markets in, Sweden had the highest per capita sales figures." U.S. marketers are taking a second look at the area now that the Internet has become a key business channel. Scandinavia is the most wired region in the world, with higher levels of

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