Managing the Flood of Web Buyers, Part 2

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Jim Coogan
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Continuing my theme from last week of how the growing trend of consumers buying via the Internet has affected catalog circulation, this week I’ll take a look at how the co-op databases can play a role in your circ plans. Lots of Web buyers simply don’t respond to catalog mailings. The key is to find those buyers you shouldn’t be mailing and cut them out of your circ plans.
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- People:
- Jim Coogan
- Places:
- Santa Fe, N.M.

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