Managing the Flood of Web Buyers, Part 2
That’s all for this week’s installment. In the third part of this series next week, I’ll show how matchbacks should be used to get a true measure of response to mailings.
Jim Coogan is president of Catalog Marketing Economics, a Santa Fe, N.M.-based consulting firm focused on catalog circulation planning. You can reach him at (505) 986-9902 or email@example.com .