Managing the Flood of Web Buyers, Part 2
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Jim Coogan
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Which Web buyers do you optimize? Depending on how many buyers you have, consider segmenting by the following buyer groups:
* price-comparison search engine buyers;
* all search engine buyers;
* one-time Web buyers;
* low-ticket Web buyers;
* Web catalog requesters; and
* Web holiday buyers.
All of these represent potential opportunities to cut wasted mailings.
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- Jim Coogan
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Jim Coogan
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