Customer Retention: lululemon's New Mobile App Provides Customers a Faster, Easier Way to Shop

lululemon athletica, the yoga-inspired athletic apparel company, released a new mobile shopping application this fall designed to give its users a faster and more convenient way to shop via their iPhone (the app is available for free in the App Store).

Here are some of the app's functionalities: customers can simply and securely authenticate themselves with Touch ID to access their lululemon accounts — fingerprint data is protected and never accessed by iOS or other apps; customized shopping profiles so that each time a user logs in they're delivered product suggestions tailored to their preferences; the ability to scan barcodes on store hangtags to open the product description page on lululemon.com for product ratings and reviews as well as to check online inventory; the option to receive push notifications for special or promotional messaging; stored purchase data (e.g., credit card preferences and delivery address) to streamline checkout; and account synchronization, enabling customers to switch between mobile and desktop while checking out on the same order.