Editor's Note: It's a Man's World

In the P&G examples, the retailers are finally coming to terms with the fact that men shop differently than women do. Stereotypes aside, while women tend to browse when they shop, men avoid distractions in stores and dart strategically from aisle to aisle in search of a specific product. Savvy retailers such as CVS and H-E-B that market consumer products are just taking notice of this behavior and implementing changes in how they merchandise men’s items to make it easier for them to shop.