For decades, retailers have been actively targeting women of all sorts: girls, teenagers, mothers, working women — you name it. A look around the retail blogosphere in recent weeks however reveals that a shift appears to be taking place. Retailers are making a concerted effort to reach out to men.
Billy Reid
Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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