Is Bad Economic News Affecting Your Catalog Sales?
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Jim Coogan
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* Watch your competitors as they react with more aggressive promotions, and determine if you need to follow their lead in ramping up your promotions.
* Watch the price-comparison engines to see if you’re staying competitive on branded items.
Knowledge is power, so start with an accurate sales forecast based on how your own sales are affected by economic news. You may be surprised. Lots of catalogers are staying strong, and the speculation is that the high price of gas will cause consumers to shift toward more buying from catalogs.
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