Is Bad Economic News Affecting Your Catalog Sales?
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Jim Coogan
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What can you do if you see softness in your sales? Try the following:
* Determine if you should deepen your promotion strategy. Start promotions earlier, offer deeper discounts, add ink-jet messages with promotions, and increase the frequency and promotional messages of your e-mails.
* Examine your planned merchandise purchases to ensure your purchasing department buys according to the most accurate forecast of future sales. Cut back the items on order if necessary.
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