Is Bad Economic News Affecting Your Catalog Sales?
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Jim Coogan
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First, track the metric of your daily catalog sales. Compare sales for this year vs. last year on a daily basis for August, September and October. Are your Monday-to-Monday daily sales the same as last year, or are you seeing a drop-off? Are your monthly sales for August, September and October keeping pace with last year? Are they keeping pace with your budget? Looking at the daily and weekly actual sales, comparing year over year, shows if you have softness and when the softness started.
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