International Marketplaces: The Fast Track to Driving International Growth
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Kent Allen
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Ninety percent of Latin Americans don't speak English. Selling through marketplaces like Traetelo's, Mercado Libre and PuntoMio, another cross-border online mall catering to Latin America, is cheaper and quicker than building and maintaining dedicated Portuguese and Spanish-language sites. Sixty percent of Latin Americans prefer localized payment options that don't involve credit cards; options such as paying with cash, via installments or Brazil's Boleto Bancario. Over 75 percent will abandon an online transaction because they're unsure that they're being charged the accurate duties, tariffs and taxes.
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Kent Allen
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