International Marketplaces: The Fast Track to Driving International Growth
Localization can also turbo-charge your international promotions. A.J. Hernandez of SkyShop Logistics, which operates Punto Mio, explains how to avoid surprises and ensure positive shopping experiences. "Product promotions work best when presented in the home language and when total costs are clearly stated in the offers."
Retailers selling through marketplaces can boost conversion rates by lowering international shipping (via consolidated orders), offering multiple express shipping options and guaranteeing landed costs.
Localized marketplaces help sellers racing into international markets avoid many of the caution flags and pit stops that flatten growth curves and throttle back the best of intentions. Before taking the wheel yourself, turbo-charge your international sales by partnering with drivers that know the road ahead.
For more information on this topic, be sure to register for Retail Online Integration's upcoming webinar, Cross-Border Trade: Where to Begin and Best Practices for Driving E-Commerce Sales.