International Marketplaces: The Fast Track to Driving International Growth
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Kent Allen
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Looking for a low-risk, high-reward way to ramp up your international e-commerce sales? International marketplaces are an increasingly popular market entry strategy for internationally ambitious retailers — especially small to midsize specialty brands.
Not surprisingly, options are quickly expanding beyond the tried-and-true marketplaces operated by global giants Rakuten, eBay and Amazon.com. Smaller in-country marketplaces and localized online shopping malls also let online retailers test-drive products and gauge the popularity of their brands in new markets.
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Kent Allen
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