The global expansion process has changed significantly over the past five years. It's now relatively easy to sell your products in other countries. This Forrester Research report focuses on five of today's leading marketplaces across North America, Europe, Asia Pacific and Latin America. Find out what options are available for extending your global footprint. Download this free report today!
WorldPay found that 44 percent of Chinese consumers were willing to shop on international websites. However, the consumers polled had a number of concerns, suggesting that retailers have some way to go to win the trust of global consumers. Work on breaking down those obstacles to convince international consumers that you're ready to do business with them. Here are five ways how:
Brazilian e-commerce is growing at a rapid pace. In 2011, online sales reached a volume of $11 billion, which was up 26 percent from the previous year, and in 2012, Brazilian online merchants generated $17 billion in revenue. According to some projections, the Brazilian e-commerce market will be worth $29 billion by the end of 2017, and Brazil should continue to lead growth in Latin America. Given the promise it holds, how can retailers break into this market and be successful selling online?
Emerging markets, whether in Asia, Latin America, Africa or Eastern Europe, defy all attempts at taxonomy. What works in one market may not even be remotely relevant to another. The sheer diversity of profiles, characteristics and dynamics makes it virtually impossible to compile a shopping list of best practices that global retailers can leverage across markets. However, there are some fundamentally relevant factors that retailers must consider in order to succeed in emerging economies.