Customer Acquisition: Improved PLA Bidding Helps Business Supply Build Out its Customer Base
How Chacka Marketing and Kenshoo helped Business Supply increase customer engagement by 18.7%
Business supply also achieved the following improved performance metrics as a result of its newly managed PLA program:
- 29 percent increase in conversions;
- 37 percent increase in revenue; and
- 18 percent ROI increase.
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