Online office supply retailer Business Supply saw increases in revenue, conversions, return on investment and customer acquisition thanks to a newly managed Google Product Listing Ad (PLA) program it launched this past spring.
Brad Justus
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Melissa Campanelli
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Melissa Campanelli is Editor-in-Chief of Total Retail. She is an industry veteran, having covered all aspects of retail, tech, digital, e-commerce, and marketing over the past 20 years. Melissa is also the co-founder of the Women in Retail Leadership Circle.
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