Prospecting: HSN Bets on QR Codes for New Customer Acquisition

“Innovation is an integral part of our company, whether it’s the innovative products we present or the groundbreaking ways we use on-air QR codes to engage and interact with our customers,” said Jill Braff, executive vice presdient of digital commerce at HSN, in a company press release prior to the event. “Women turn to HSN’s trusted experts to educate and empower them to make informed purchases. Top electronics brands like Sony, Microsoft and Samsung recognize the power of HSN to introduce new technologies and we look forward to the products they will be debuting during our Innovation Weekend event.”