How Ugg is Optimizing the Online Shopping Experience

By Joe Keenan

In an exclusive interview yesterday with Retail Online Integration at the National Retail Federation's Big Show in New York City, Chad McCutchen, director of omnichannel digital technology at Deckers Brands, parent company of UGG among other brands, discussed how the footwear retailer is leveraging a personalization engine to drive more relevant online shopping experiences for the brand's customers. Find out what UGG is doing to generate more conversions as well as more loyal customers, and how it could apply to your business.

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Categories:
E-Commerce

People:
Chad McCutchen
Joe Keenan

Places:
New York City

Joe Keenan Author's page

Joe Keenan is the editor-in-chief of Total Retail. Joe has nearly 20 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.