How Not to #Fail: A Look at CRM
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One of the biggest mistakes I see is companies that become overly excited about the endgame before they've even begun defining all of their deliverables up front. It's important to stay flexible as you grasp the spectrum of your customer requirements.
Deploy your program as a pilot initiative to a handful of employees. Gauge initial acceptance and incorporate feedback prior to deploying across your entire population. Keep goals simple and achievable, yet meaningful enough to positively impact your customers.
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Malcolm Poulin
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