How Not to #Fail: A Look at CRM
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A Clear Strategy
Retailers need CRM programs, but that doesn't mean they should call up the first vendor that comes to mind and dive in. Understanding how a CRM program works and finding the right fit is going to maximize the benefits for the company.
However, choosing the wrong CRM partner could be the kiss of death. You need to find a company that's on the same page, can meet your needs and won't bog you down with unnecessary expenses. Your provider should be flexible. The goal is to find a company that will help you grow your business, not be so self-obsessed with its products that it fails to meet the needs of its customer — you.
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Malcolm Poulin
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