How Not to #Fail: A Look at CRM
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Quick Tips
- Rapid onboarding and constant enablement is the best way to prepare your workforce.
- Account-to-customer ratios should be low (e.g., 1:35, or less) in order to truly maximize account manager effectiveness.
- Use account managers who are not only customer focused, but are flexible, creative self-starters who thrive on working with ambiguity.
Slow Down, Breathe
Your implementation speed needs to be somewhere between the tortoise and the hare — steady enough to get it done correctly, but fast enough that you're not hemorrhaging valuable customers. Create a timeline that allows the organization to develop a program that will succeed, but stay in the now.
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Malcolm Poulin
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