How Not to #Fail: A Look at CRM
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With most business successes and failures, it's difficult to identify which factors have the largest impact, but there are a few things retailers can do to ensure a solid foundation. Outlined below are some of the biggest obstacles, dangers and fail factors every company needs to be on the lookout for when attempting to implement a CRM program. All of them are especially important in retail, with a constantly changing portfolio and inventory and the need to consistently react to market trends and fads.
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Malcolm Poulin
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