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Sean Adkins
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What seemed crazy before isn't so crazy anymore. Just the same, these physical store locations can be far more than a vanity plate. They can drive increases in revenue, customer adoption and overall brand experience. As with anything in retail, however, consumers can be fickle, so tread lightly.
Sean Adkins is a managing director and leader of the operations excellence practice at management and technology consulting firm West Monroe Partners.
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Sean Adkins
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