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Sean Adkins
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As you can imagine, this concept doesn't work for all online retailers. For those that deal primarily with commodity goods, the benefit from opening a physical store will certainly be far less than a retailer that's focused on something such as apparel. When the products engender something more akin to a social shopping experience, or the consumer wants to "try before they buy," a physical location can be a great benefit — both operationally and in driving top-line results.
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Sean Adkins
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