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Sean Adkins
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Online retailers slotting a brick-and-mortar expansion into their short-term growth plans may very well be setting a broader standard for the industry's future. Fighting for more consumer dollars puts a premium on customer experience; the more that online retailers can create memorable and high-end experiences through physical store locations, the more likely they are to drive repeat business. Using physical stores as sales centers (not just showrooms) allows associates to introduce consumers to products they may otherwise miss in an online shopping scenario. At the same time, opening smaller stores with less inventory allows for smaller footprints and better optimization of back-end fulfillment capabilities.
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Sean Adkins
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