How to Convey a Consistent Message Across All Channels

Creating a singular marketing voice by ensuring clear communication across all channels is critical for today's marketers. Multichannel integration has become a way of life in our industry; each marketing dollar has to stretch further, with each channel fighting for its share of revenue credit and marketing budget. To succeed in this highly complex landscape, retailers must change the way they speak to consumers, and that means creating a truly holistic marketing organization.