How Can Online Communities Yield Product Sales Results?

* Focus on the user experience. People are looking for relevant brands that add value to their lives. The panelists agreed, point one is to have a great product. “We can target the eyeballs, you need the message,” Sanchez said. Whether it be a teenager visiting Facebook.com or Myspace.com or the first-time mother at Cafemom.com, they identify with what is relevant to their life.