How Can Online Communities Yield Product Sales Results?

* “Control your brand,” said Harris, who mainly works on Facebook.com. “Give attention to get attention.” Create engagement with consumers by keeping your site fresh. Use videos, customize your page. Give them a reason to keep coming back.

* Question your consumer on what they want, Harris said. Testing your product first to see how people respond to it will get you feedback that you can use to improve marketing strategies. The goal is to get the audience talking about your brand.