Larry Harris

Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.

In recent times, online communities have become the target of some multichannel marketers seeking a new way to increase sales. For those who haven’t, the most important questions are how to address these groups and what tactics can be used to draw them in. Three marketing experts — John Trimble, SVP of Branded Sales for Fox Interactive Media; Larry Harris, EVP, director of integrated marketing at DraftFCB and Michael Sanchez, CEO of and spoke on this subject during a session on creating engagement and response within online communities seminar last week at the DM Days New York Conference & Expo. Below is

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