HomeGoods to Launch E-Commerce Site in 2021
You'll soon be able to recreate the treasure-hunt experience of shopping at HomeGoods from the comfort of your couch. The store where you can spend hours perusing aisle after aisle of affordable home accessories plans to roll out an e-commerce site in 2021, according to a statement from The TJX Companies, parent company of HomeGoods. The brick-and-mortar retail chain has offered strictly in-store shopping since its launch in 1992, and was effectively closed during the nationwide shutdowns this spring. The new online store is forecast to launch in the second half of 2021.
Total Retail's Take: Many are likely asking themselves, "what took TJX so long?" However, TJX has built a strong business by being the off-price leader, known for winning loyal customers with the allure of "treasure hunt" shopping experiences in its stores — T.J. Maxx, Marshalls, and HomeGoods. Yet the pandemic may have forced TJX's hand. With its HomeGoods' stores closed for a period of time earlier this year due to government shutdowns, the brand didn't have another revenue-generating channel to help offset those losses. That, coupled with the continued persistence of the pandemic and seemingly permanent changes to consumer behavior, have made an e-commerce site something that TJX could no longer do without for HomeGoods.