Holiday Return Rush: How to Handle the Season of Exchanges
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Amy Kelman
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Bolster Support and Win Lifelong Customers
It's important to strengthen customer support during this tough time as brand image is incredibly important to U.S. consumers. In fact, in return for receiving great customer service, customers are more likely to return to that company and spend more (37 percent), compared to a global average of 33 percent. Additionally, 84 percent think a company's reputation for customer service is important when deciding to make a purchase.
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