Holiday Return Rush: How to Handle the Season of Exchanges
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Amy Kelman
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Recognize the most difficult times for your customers to receive the support they need and make sure you have all your channels covered, whether it be by updating the hours for customer support agents, hiring more agents both during the holidays and the critical support days after, or creating an easy-to-use self-service page. Consider instituting a rewards program that has additional incentives. Customers are your company's biggest marketing channel. A bad experience can travel the world in a second, but a happy customer can also spread word-of-mouth just as far. Ensure your company is protected by putting its customers first.
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