Holiday Return Rush: How to Handle the Season of Exchanges
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Amy Kelman
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Provide Customer Service Through All Channels — Especially the Phone
Providing customer service across multiple channels (e.g., email, phone, social media) is becoming increasingly important. This is an area where most companies struggle, as it can be difficult to provide consistently great service across every channel. Of note, most customers are least satisfied with customer service provided via social media.
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