Holiday Customer Satisfaction on Top 40 Web Sites Up Slightly

Online shoppers were slightly more satisfied with the 2006 holiday season than they were in 2005, according to the Top 40 Retail Satisfaction Index produced by customer satisfaction rating firm ForeSee Results. Average customer satisfaction rose one point, from 74 to 75, on a 100 point scale. The Index, which was compiled from a survey of more than 10,000 online holiday shoppers, provided experience ratings for the Top 40 retail Web sites defined by sales volume. The following catalogers and notable online merchants, as well as their customer satisfaction ratings, follow: