Groupon announced last week that it has promoted Aaron Cooper to president of North America, giving him oversight of the company’s Local, Travel and Goods businesses in the United States and Canada. Cooper currently serves as senior vice president of North America Services, which includes Local and Travel, and will continue in that capacity while adding responsibility for the Goods North America business.
Cooper joined Groupon in 2010, serving as chief marketing officer, head of North America Travel and head of North America Goods before assuming his current role in December 2015. In his new position, he will continue to play a leadership role in shaping the company’s ongoing card-linked offers and beauty-booking voucherless initiatives designed to create a more convenient and easy experience for both customers and merchants.
"Bringing our three North American businesses under the same roof will enable us to take a more holistic view of our business and maximize resources on behalf of our customers and merchants,” said Cooper in a company press release. “We’ll continue to take all of the ways Groupon makes life less boring and present them to our customers in a way that excites them and keeps them coming back over and over again."