Customer Retention: GNC Rewards its Loyal Customers With New Member Pricing Program

Members of the pricing program are given access to GNC's premium brands and innovative products at discounted prices throughout the year. This latest pricing program is an extension of GNC's current loyalty program, which counts nearly 7 million active gold card members. Those members were automatically enrolled in the retailer's new pricing program. In addition, GNC plans to expand the pricing program to include new and existing customers, as well as lapsed gold cardholders.